Privacy Policy – Forloveandlemond

At Forloveandlemond, we understand that your personal information is precious—and protecting it is as important to us as crafting the perfect dress or lingerie. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website, browse our collection, place an order, or interact with our brand. We comply with global data protection regulations (including the General Data Protection Regulation for EU residents and the California Consumer Privacy Act for California residents) to ensure your privacy rights are respected at all times.

1. What Personal Information We Collect

We only collect information that is necessary to provide you with a smooth, personalized experience—and we never collect more than we need. The types of data we may gather include:

a. Information You Provide Voluntarily

  • Order & Account Details: When you place an order or create an account, we collect your full name, email address, phone number, shipping address, billing address, and payment information (e.g., credit card details—note: we never store full payment data; this is securely processed by our third-party payment partners like Stripe or PayPal).
  • Communication Data: If you contact us via email ([email protected]), social media, or our contact form, we collect your message, name, and contact details to respond to your inquiry.
  • Preference Data: When you opt to share your style preferences (e.g., favorite dress styles, size) or subscribe to our newsletter, we collect this information to tailor updates to your interests.

b. Automatically Collected Information

  • Device & Browsing Data: When you visit our website, we automatically collect non-identifiable data like your IP address, browser type, operating system, device model, pages visited, time spent on the site, and referral source. This helps us improve our website’s performance and user experience.
  • Cookies & Tracking Technologies: We use cookies (small text files stored on your device) and similar tools (e.g., Google Analytics) to remember your preferences (e.g., saved items in your cart), track browsing behavior, and personalize content. You can disable non-essential cookies via your browser settings, though this may affect some website features (e.g., persistent shopping carts).

2. How We Use Your Personal Information

We use your data only for legitimate, transparent purposes that align with your interaction with our brand:

  • Fulfill Your Orders: To process payments, ship your purchases, send order confirmations, and provide tracking updates.
  • Provide Customer Support: To respond to your questions, resolve issues (e.g., returns, exchanges), and assist with order-related concerns.
  • Personalize Your Experience: To recommend products that match your style preferences (e.g., suggesting lingerie based on past purchases) and remember your account details (e.g., saved addresses) for future visits.
  • Send Marketing Updates: If you subscribe to our newsletter, we use your email address to send occasional updates about new collections, exclusive offers, and brand news. You can unsubscribe at any time via the “unsubscribe” link in every email.
  • Improve Our Brand: To analyze website traffic, identify popular products, and make enhancements to our website, products, and customer service (using anonymized data where possible).
  • Comply with Legal Obligations: To meet tax, shipping, and consumer protection laws (e.g., retaining order records for legal compliance).

3. Who We Share Your Information With

We never sell, rent, or share your personal information with third parties for marketing purposes without your explicit consent. We only share data with trusted partners who help us operate our business—and these partners are bound by strict confidentiality agreements:

  • Payment Processors: Partners like Stripe or PayPal process your payment data securely (we never share full payment details with them beyond what’s needed to complete the transaction).
  • Logistics Providers: Shipping companies (e.g., UPS, DHL) receive your name and shipping address to deliver your orders.
  • Analytics Partners: Tools like Google Analytics use anonymized browsing data to help us improve our website (you can opt out of Google Analytics tracking via their website).
  • Legal Authorities: We may share data if required by law (e.g., in response to a court order or government request) or to protect our rights, safety, or the safety of our customers.

4. How We Protect Your Personal Information

We take robust measures to keep your data safe from unauthorized access, loss, or misuse:

  • Secure Storage: All personal information is stored on encrypted servers with access limited to authorized Forloveandlemond team members only.
  • Payment Security: Payment data is processed via PCI DSS-compliant partners (PCI DSS is a global standard for secure payment processing), ensuring your financial information is never at risk.
  • Data Minimization: We retain your data only for as long as necessary—for example, order records are kept for 7 years (to comply with tax laws), and newsletter subscriber data is kept until you unsubscribe.
  • Regular Audits: We conduct regular security audits of our systems and partners to ensure compliance with data protection regulations.

5. Your Privacy Rights

You have full control over your personal information, and we make it easy to exercise your rights:

  • Access Your Data: You can request a copy of the personal information we hold about you by emailing [email protected].
  • Correct Inaccuracies: If your data is outdated or incorrect (e.g., a changed shipping address), you can update it via your account settings or contact us to make changes.
  • Delete Your Data: You can request the deletion of your personal information (except for data we are legally required to retain, like order records) by emailing us.
  • Opt Out of Marketing: You can unsubscribe from our newsletter at any time, and we will stop sending non-essential marketing communications immediately.
  • Withdraw Consent: If you previously consented to data use (e.g., for personalized recommendations), you can withdraw this consent by contacting us.

6. Third-Party Links

Our website may contain links to third-party sites (e.g., social media platforms like Instagram or Pinterest). This Privacy Policy does not apply to these external sites—we recommend reviewing their privacy policies before sharing any information with them.

7. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in laws, our business practices, or website features. When we make changes, we will post the updated policy on our website and update the “last revised” date at the bottom of this page. We encourage you to review this policy periodically.

8. How to Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your data, please reach out to us:

With care for your privacy,

The Forloveandlemond Team